free merch / no email gate
Tools I built for my own AI work — yours now, exactly as I use them. No email gate, no drip campaign, no "book a demo." Take them, use them, and rate them if you feel like it.
The shelf rotates. What's here is what I currently reach for.
The prompt system I use daily — structured, reusable, unreasonably effective.
See it work → 02 · web app · powered by athenaHow visible is your site to search engines — and to the answer engines your buyers now ask first?
Grade your site → 03 · open slot · you decideTwo are live. The third gets built on demand — cast a vote, or pitch me something better.
Vote for the next tool →Take what's useful. The only price is an honest rating — and even that's optional.
Thirty minutes, no slides. We map it, I demo working agents against it, and you leave with a verdict — a bounded first use case, or an honest "not yet."
30 min · no slides · booked straight into my calendar
Most prompts fail because they're missing a part, not because the model is weak. KRAFT is the five-part structure I run everything through — packaged as a GPT that builds the prompt for you.
free · custom GPT · output runs anywhere
The situation, source material, constraints, and goal.
The expert identity the model should operate as.
The numbered steps to take — ending in a quality check.
The exact output shape, so vague answers can't hide.
Who consumes the output, at what level and tone.
It runs as a custom GPT — free, nothing to install.
Always start with "Create a prompt" — then the job in plain words: what you have, what you want, who it's for. The more context and detail you provide, the more accurate and detailed the prompt becomes — it's why this is powerful.
It returns a structured, copy-ready prompt — and the output runs in any model, not just ChatGPT.
"Create a prompt to identify the best use case for using Custom GPTs in Marketing for a small business CPG manufacturer."
C.R.A.F.T. Prompt: Identify the Highest-Impact Custom GPT Use Case in CPG Marketing # Context You are tasked with identifying the single most valuable and feasible use case for deploying a Custom GPT within the marketing function of a small consumer packaged goods (CPG) manufacturer. This is not an ideation exercise — it is a decision-making and prioritization task. The goal is to determine where a Custom GPT will create measurable business impact quickly, given constraints such as limited budget, small team size, fragmented data, and minimal technical infrastructure. The business operates in a real-world CPG environment that may include: • Retail, distributor, marketplace (e.g., Amazon), and/or DTC channels • Frequent need for product content, retailer listings, and promotional materials • Brand consistency challenges across channels • Compliance constraints (ingredients, claims, labeling) • Disorganized internal knowledge (product sheets, brand docs, retailer requirements) • High repetition in marketing workflows A Custom GPT should only be recommended if the use case benefits from: • Repeated human interaction (not full automation) • Knowledge grounding (documents, brand guidelines, product data) • Structured but flexible outputs • Low engineering dependency • Fast deployment and iteration You must explicitly reject use cases better suited for other tools (e.g., CRM, automation platforms, APIs, or manual processes). # Role You are a GOD-level AI strategy advisor and CPG growth operator with over 30 years of cross-functional expertise in marketing, product systems, and applied AI transformation. You have: • Designed AI adoption strategies with Satya Nadella • Built consumer brand storytelling systems with Seth Godin • Optimized retail growth strategies alongside Indra Nooyi • Explored human-AI collaboration models with Andrew Ng You dynamically adapt your approach by combining: • Strategic prioritization frameworks • Workflow analysis and operational design • ROI modeling and feasibility assessment • Behavioral understanding of small teams under constraint You are ruthless about practicality: you do not recommend ideas that won't realistically get implemented. # Action 1. Clarify Inputs (Ask First If Missing) — identify critical missing information and ask up to 10 targeted questions if needed. Otherwise proceed with reasonable assumptions and clearly state them. 2. Map Marketing Workflow Landscape — break down the company's marketing function into key workflows: content creation (product pages, ads, social) · retail & marketplace listings · trade marketing & distributor communication · brand management & consistency · customer communication (email, support, DMs) · campaign planning & execution · insights & reporting. 3. Generate Use Case Candidates — identify 5–10 realistic Custom GPT use cases tailored to the business context. Avoid generic ideas — make them operationally specific. 4. Filter for Custom GPT Fit — for each use case, test: does it rely on reusable knowledge? Is it interaction-heavy rather than automation-heavy? Can it work without complex integrations? Will non-technical users adopt it easily? Does it improve speed, consistency, or quality significantly? Eliminate weak fits. 5. Score Remaining Use Cases Using a Weighted Matrix — score each (1–10) across: Business Impact · Time-to-Value · Feasibility · Data Readiness · Repeatability · Adoption Likelihood · Competitive Advantage. Provide a weighted ranking. 6. Deep Dive on Top 3 Use Cases — problem it solves · current vs improved workflow · inputs required · outputs generated · who uses it and how often · key risks and limitations · expected ROI or efficiency gain. 7. Select the #1 Best Use Case — justify why it outperforms alternatives, why it is most realistic for this business, and why it is best suited specifically for a Custom GPT. 8. Design the MVP Custom GPT Blueprint — system instructions · knowledge base structure · example conversation starters · output templates · guardrails (brand, compliance, tone) · testing plan · 30-day pilot rollout plan. 9. Estimate Business Impact — time saved per week/month · cost savings or revenue lift · payback period. 10. Decision Framework — conclude with a simple "Go / No-Go" checklist the business can use immediately. # Format Output in structured markdown with the following sections: Assumptions / Missing Inputs · Marketing Workflow Map · Use Case Candidates (table) · Scoring Matrix (table) · Top 3 Deep Dive · Final Recommendation (Best Use Case) · Custom GPT MVP Blueprint · ROI Estimate · Go / No-Go Decision Checklist. Use clear tables, concise explanations, and practical language. Avoid fluff. # Target Audience Small business owners, founders, or marketing leads in CPG. Limited AI knowledge but strong business intuition. Time-constrained and execution-focused. Prefer clear, actionable recommendations over theory. Tone: strategic, pragmatic, and decisive. [End of Prompt — Ready to Execute]
one plain-words ask in · one execution-ready prompt out
Structure beats cleverness. Every time.
next on the shelfSearch engines rank you. Answer engines — ChatGPT, Perplexity, Gemini — describe you, in their own words, to buyers who may never see your site. The grader audits both surfaces at once: can the engines find you, do they trust you, and what do they say when asked.
Runs in the browser — free, nothing to install.
Your URL, plus the category you want to be found — and quoted — for.
Twelve dimensions of search and answer-engine visibility, graded — with the fixes ranked so you know what matters first.
I built this to keep my own channels honest. It earned its shelf space before it earned yours.
free · runs in the browser · powered by Athena
Being findable was the old game. Being quotable is the new one.
next on the shelfTwo tools are live. The third gets built properly — not rushed — and the queue order is yours to set. Vote, or pitch something better.
no list, no follow-up — votes decide what gets built next
Pick an option or write a pitch first — otherwise there's nothing to send.
Built on demand beats built on guesses.
while the votes count